RMG 434 Lecture Notes - Lecture 1: Supply Chain, Gartner, Main Source
1 Oct 2018
School
Department
Course
Professor
Document Summary
Helps pull a lot of what you learn over the past few years together. Espe(cid:272)ially if you"re looki(cid:374)g to (cid:271)e a (cid:271)uyer important because you need to work w/ your supply chain buyers. Exam: if an example is given during a lecture, will probably ask the same question just a different example but it will still be a critical thinking question. Zara, h&m, nike, walmart etc. all have this in common: sophisticated retailers with sophisticated supply chains. The strategic goal is always to obtain and maintain customers. To get that seamless experience for the customer you have to invest in the back end of the company. Such as coca cola, has to be stored at a certain temperature, not too hot or too cold or cans specifically could explode: decision making process. Chapter 1: understanding the supply chain: value chain managing activities that lead to a competitive advantage, product development.
