RMG 302 Lecture : Perception/Memory

• School: Ryerson University
• Department: Retail Management
• Course: RMG 302
• Professor: Donna Smith

Document Summary

Perception: perception is the process by which sensations are selected organized, and interpreted, marketers contribute to the wild array of stimulations. Hedonic consumption: multi-sensory, fantasy, and emotional aspects of consumers interaction with products, marketers use impact of sensations on consumer experiences, emotional aspects that stir and delight the senses. Vision: color provokes emotions, reaction to color is both biological and cultural, red = arousal, blue = relaxing. Smell: scents stir emotions and create calm feelings. Touch: touch is the basic of senses. Sensory thresholds: psychographics science that focuses on how the physical environment is integrated with our personal, subjective world, absolute threshold the minimum amount of stimulation that can be detected on a sensory channel. Differential threshold: differential threshold ability of a sensory system to detect changed or difference between 2 stimuli.