RMG 300 Lecture Notes - Lecture 6: Ryerson University, Gross Profit, Vector Space

• School: Ryerson University
• Department: Retail Management
• Course: RMG 300
• Professor: David Lewis

Document Summary

Items from top to bottom shelves go from smaller to larger, prices increase from right to left (with the flow of traffic). Figure 8. 13 more rules of thumb for shelving. Types of fixtures: shelves (for display or stock, racks (for display or stock, tables (manipulation, bins (value, seasonality, mass, pegs (compact, staple, end of gondolas (promotions) Increasing the number of facings for a product on your shelves may lead more customers to take notice and thus to increase sales up to a point. Eventually however you will reach a saturation point (the number may be different for each product) where adding yet another facing has no more effect. Planned purchases may require fewer facings to be noticed because the customer is actively looking for the product. Figure 8. 15 planned purchases and high demand items. Routine purchases may require a bit more space to be noticed. Figure 8. 16 shelf space for routine purchases. Shelf space for impulse buying or new products.