RMG 300 Lecture 4: RMG452 Module 3

• School: Ryerson University
• Department: Retail Management
• Course: RMG 300
• Professor: David Lewis

Document Summary

There are several different design elements that can be used as tools for different types merchandising strategies, other than colours. These elements include: texture, proportion, direction and line, size & shape, sequence, tension, unity and harmony, balance, repetition, rhythm, emphasis & contrast, surprise. Proportion can be defined as the relationship between the apparent size, mass, scale, or optical weight of two or more objects. Proportion has its place in fashion coordination, the visual effect has to make sense, be creative, and draw the attention of the customer. Direction refers to the design element or tool that leads the shopper"s eye from one place to another. Line guides the eye to a feature or linear element that sets a mood. The strategic use of line can lend a rhythmic feeling to any display or area where you want to suggest activity and movement.