RMG 200 Lecture Notes - Lecture 5: Tahiti, Franchising, Ahold
7 Mar 2016
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Key to success in global retailing: globally sustainable competitive advantage o. Beer, rice dishes, fries with mayo: global culture, hsbc, citibank, deep pockets o. The failure of canadian retailers in the u. s. market has been due to: Failing to conduct adequate research o: not devoting enough money to the market entry. Starbuck"s annual marketing expenses was 277. 9 million globally. Segment revenues 2012: america (75%), emea (9%), china/asia paciic (5%), and channel development (10%: underestimating the competitiveness of the u. s. market. International market entry strategies: direct investment, m&a, greenield operation. A+b=c (new co. owned by both a &b) A (retailer ) with b (real estate developer) Global location issues: decision on a region, trade area within that. To achieve a better understanding of what international retail activity encompasses and the barriers tah international operations face, it is conveneient to think of internalization in termso f retailers closing:
