PSY 654 Lecture Notes - Lecture 8: Psy
16 Jul 2018
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Document Summary
Are longer messages better? at what point the audience responds to the message. Primacy vs. recency depends on the time between the messages and (ow discrepant should the message be to the audience"s original. Effects of presentation order and timing on persuasion. The most change will take place at moderate levels of discrepancy. Fear arousal works best when you can sensitize the audience to the fear. And give them a strategy of what to do, e. g. , (cid:498)call the number on your screen for more information(cid:499) People are (cid:498)soft touches(cid:499) when they are in a good mood. A positive emotional state is cognitively distracting, impairing ability to think critically. When in a good mood, people assume all is well and become lazy processors of information. When happy, people become motivated not to spoil the mood by thinking critically about new information.
