NUR 80A/B Lecture Notes - Lecture 7: Discourse Analysis, Emic And Etic, Grounded Theory
19 Oct 2015
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Document Summary
Mapping of the cognitive world of a culture; a culture"s shared meanings, semantic rules. Manner by which shared agreement is achieved in social settings. Emic perspective: way members of the culture envision their world (insiders" view) Etic perspective: the outsider"s interpretation of the culture"s experiences. Tacit knowledge: information about the culture that is so deeply embedded in cultural experiences that members do not talk about it or may not even be consciously aware of it. Ethnographers strive to acquire an emic perspective and reveal tactic knowledge: requires labor-intensive and time consuming fieldwork, types of information they want: Cultural behavior (what members of the culture do) Cultural artifacts (what members of the culture make and use) Cultural speech (what people say: data sources: observations, in-depth interviews (with about 25-50 informants), and other physical evidence (photographs, diaries, letters, etc). Researchers strive to gain entrance into the informants" world, to have full access to their experiences as lived.
