NSE 31A/B Lecture Notes - Lecture 4: Logic Model, Social Marketing
Document Summary
Theory week 4 program planning, implementation & evaluation. The father friendly initiative within families: using a logic model to develop program theory for a father support program. Buy-in: engage community members in the proess of setting priorities. Transparency: the process of setting priorities is obvious. Communication: clear internal and external communication processes. Resources: existing resources -- 21133, human, community skills and capacity, organizational resources, networks and coalitions are great non-economic resources. Resources potential and actual availability strength; lacking of different types of resources - weakness; sometimes having 21133 but not other types of resources poses challenges. The agency you work foragency / funder mandatemohlc mandate & guidelinesevidence on urgency of needsavailable resourcesstakeholders expectationscommunity ownership & buy-inhp values /principles upstream feasibility of plansstrengthsresourcescapacity weaknessesresources capacity opporutntiiescommunity readinessorganizational readinessthreatspolitical environmentsystemic inequityobjectives. Key steps in program planning, implementation & evaluation. Planning based on the results of our situational assessment. Equity, human & civil rights, social justice.
