NSE 31A/B Lecture Notes - Lecture 5: Health Communication, Jargon, Theory Of Reasoned Action
Document Summary
Week 5: a) health literacy, & b) social marketing as a health promotion strategy: health literacy- more than education: Hl is a resource for everyday living. Hl enables people to take control of their individual and collective health. Hl enhances the effectiveness of health programs and services. Health programs/services are effective only if they reach the priority and/or relevant populations (e. g. pap smear, colon cancer screening). Canada"s expert panel on health literacy definition (2008) The ability to access, understand, evaluate and communicate information as a way to promote, maintain and improve health in a variety of settings across the life-course. (rootman & gordon-el-bihbety, 2008, p. 11) Make informed decisions about their own health practices and health care. Understand how existing policies affect their living conditions and their health. Advocate for equitable access to health resources for self and others. Work collectively to address the social determinants of health and health disparities". Health literacy affects our lives in multiple ways .
