MUS 503 Lecture Notes - Lecture 8: Busta Rhymes, Snoop Dogg, Run–D.M.C.
17 Nov 2017
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Lecture, reading/chapter/novel/article during class, power point, movies (if need to collect info. ) Texan beer: after signing sponsorship with coors, he changes lyrics to grab a couple rocky tops . Re-recorded the vocals: busta rhymes and friends, pass the them as cool , e. g. Courvoisier (2002: courvoisier = cognac, takes rebellion songs of the past and brands. Charles mingus: music can set mood and trigger associations, sometimes advertisers chose obscure music so as not to distract viewers with something familiar, obscure music is also a signifier of cool , as in. Demographic: charles mingus used as spokesperson for. Advertising/advertisin g in jazz: the great escape ad (2001) take charge of your own life, changes music industry bands can now breakout by being used by a brand, e. g. Feist, 1-2-3-4 with apple: in the same way mtv functioned by giving band a big audience, now advertisers are.
