MKT 829 Lecture Notes - Lecture 5: Design Thinking, Rogers Communications, Escalator
18 Feb 2017
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Document Summary
Ms. sophie kotsopoulos, senior director, integrated marketing, national hockey league. Mr. don mayo, managing partner, imi international. Mr. nigel scott, vp, sponsorship, experiences and brand management, rogers. Discusses the challenges and opportunities of the current - and projected - hockey fan and market relative to current consumer insights (including new and emerging demographics, changing consumption patterns, social platforms, etc) in line with their project topic. Any experience or business enterprise focused on fitness, recreation, athletics, or leisure. Includes both spectator and participant sport, and neither are mutually exclusive. Sport marketing consists of all the activities designed to meet the needs and wants of sport consumers through the exchange process. Sport marketing has developed two major thrusts: the marketing of sport products and services directly to the consumers of sport, and the marketing of other products or services through the use of sports promotions. Many sport organizations simultaneously compete and cooperate.
