MKT 828 Lecture Notes - Lecture 6: Major Professional Sports Leagues In The United States And Canada, Journey Begins, Sensory Cortex
Document Summary
The goal of this function is to earn public understanding and acceptance. Public relations: recipes for success: pr plan, communication strategy, building relationships, manage crises, manage the story, establish talking points, making the pitch. In a word pr is spin: think outside the bowl (9 12th slide) 3 types of media responses: reactive: responds to inquiries, proactive: initiated by the organization rather than some external entity, interactive: develops mutually beneficial relationships with the media and assists the media on a variety of issues. The aim of community relations programs is to achieve corporate public relations objectives related to enhancing public understanding and gaining public approval and acceptance, ideally leading to public support. 3 distinct forms of community relations: those initiated by players, those initiated by teams or institutions, those initiated by leagues or governing bodies. Corporate social responsibility (aka 21st century community relations: jumpstart, you can play, hockey day in canada.
