MKT 828 Lecture 7: Shape of Things To Come
6 Dec 2017
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Document Summary
Portability of sport viewership will provide connectiveity and on demand information. Sport facilities in eu and asia will become more americanized. Small market baseball owners will pressure mlb to improve lack of competitiveness. Corporate sponsor names and logos will appear on uniforms. Collegiate athletics programs at most major univerities will add ticket sales dept. Women professional sport leagues will show little real growth. Cell phones will become the ticket and credit cards will be accepted at sport venues and continue to be sources of interactive marketing and participation opportunities. More all star games will be located in major entertainment and tourism destinations. Sport media will look similar to its current form, because of long term contracts between properties and networks. More immediate click, purchase and delivery of sport products will occur. Sport organizations will become more involved in real estate. Innovation within sponsorship delviery will increase at a frantic pace, particularly as sponsors and properties try to integrate new tech.
