MKT 828 Lecture Notes - Lecture 5: Professional Sports, Ethnography
6 Dec 2017
School
Department
Course
Professor
Document Summary
Within the sport industry, market research is defined as the provision of insight and inform. Syndicated data are data that have been collected, organized and repackaged for consump. Demographic profiling (data provided by syndicated research companies) Audience measurements (any one committed to this field stands to benefit fr. Broadcast exposure (this is used to demonstrate the value that their marketing. Custom research uses customized methodology and collection of data for use by a specific. Custom research of consumers falls in one of two categories. Target consumers in a specific location, such as those attending a sport venue. Has recently dropped off dramatically in recent yrs (do not call list) Phone numbers are often easier to access compared to email. Requires additional labour to input data after responses are mailed. Can be cost effective depending on organizations objectives. Best to use third party or neutral discussion leader.
