MKT 702 Lecture Notes - Lecture 7: Team 10, Westjet

• School: Ryerson University
• Department: Marketing
• Course: MKT 702
• Professor: John Peco

Document Summary

What you will learn : what is a so(cid:272)ial (cid:373)edia (cid:272)a(cid:373)paig(cid:374, the use of so(cid:272)ial (cid:373)edia (cid:272)a(cid:373)paig(cid:374)s, stages of so(cid:272)ial (cid:373)edia (cid:272)a(cid:373)paig(cid:374, best pra(cid:272)ti(cid:272)es for so(cid:272)ial (cid:373)edia (cid:272)a(cid:373)paig(cid:374)s, e(cid:454)er(cid:272)ise, video. Social media campaign (smc) is a for(cid:373) of i(cid:374)ter(cid:374)et (cid:373)arketi(cid:374)g that utilizes so(cid:272)ial (cid:374)et(cid:449)orki(cid:374)g (cid:449)e(cid:271)sites as a marketing tool. The goal of smc is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach. Example of social media campaign https://www. youtube. com/watch?v=2x8bd3-g6iu (coca cola names on cans) Westjet christmas campaign emotional advertising | inside the westjet christmas miracles campaign http://www. cbc. ca/news/thenational/emotional-advertising-inside-the-westjet-christmas-miracles- campaign- 1. 3369020. Make sure that roles are clearly assigned and everyone is involved. Share information with everyone: lead by example and not just manage the team, measure everything you can measure, report back to company leadership. How to build a social media campaign https://www. youtube. com/watch?v=rsbghjb0sd0.