MKT 510 Lecture Notes - Lecture 1: Hayley Wickenheiser, Milos Raonic, Eugenie Bouchard
Document Summary
Group assignment worth 10 + 20 = 30% of your grade in the course. Part 1: due session 3 (september 22 or 24): group plus brand choice. Part 2: due 11:59 pm october 9: sport development analyses. Part 3: due 11:59 pm november 20: brand audit. Part one choice of team or athlete. Groups and brands (sport team or athlete) to audit are to be self-selected. On or before session 3 you are to complete and submit the brand audit selection form attached here as appendix 1. All group members must be listed on the selection form. Any students not signed up by the deadline will be put into groups and brands assigned by the professor. A canadian professional sport team (such as the toronto raptors, the ottawa roughriders, toronto blue jays, toronto fc). A canadian amateur sport team (such as the ryerson rams, canadian women"s national ice hockey team).
