MKT 504 Lecture 2: MKT504 - Week 2 - Chapter 2 (2)

• School: Ryerson University
• Department: Marketing
• Course: MKT 504
• Professor: Daryl D' Souza

Document Summary

Refers to the right and wrong conduct of individuals and institutions of which they are a part. Salespeople giving answers they do not know, exaggerating product benefits, and withholding information may appear only to shade the truth. But when it causes harm to the buyer, the salesperson has jeopardized future dealings with the buyer. Most buyers will not buy from salespeople who are pushy and practise the hard sell. Too much is at stake to fall for the fast-talking, high- pressure salesperson. Misusing company assets has been a long-standing problem for many sales organizations. Some of these violations discovered by company probing also constitute violations of the canada revenue agency (cra) and the internal revenue service (irs)and are offences that could lead to jail or heavy fines. All canadian provinces and territories have established a cooling off period during which the consumer may void a contract to purchase goods or services.