MKT 300 Lecture : COMMON PITFALLS.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 300
• Professor: Cynthia Mason

Document Summary

Supply chain: a network of all the parties involved, directly or indirectly in the production, delivery and sale of a product or service to the customer. Component/ raw material supplies, manufacturers/ oems, agent/ brokers, wholesalers/ distributors, retailer/ retail locations/ vars, and customers. Distribution channel: the chain of intermediaries or distributors that connect a product or service and the customer. Increased efficiency: intermediaries close the gap between supply and demand. Place utility: value of having the product where the customer wants them, when they want them [right quantity- right time- right place]