MKT 300 Lecture Notes - Lecture 10: Common Rule, Churn Rate, Click-Through Rate
Document Summary
Return on marketing investment continues to be an optimal method for evaluating the cost/benefits either of an anticipated campaign, or of a completed campaign o: many of the metrics in ch. 8 discuss the various components that make up our romi calculations (e. g. , baseline sales, o o. Example: each year, charitable organizations run fundraising campaigns (e. g. , united way, diabetes research), but they also want to promote awareness. profitability, etc. ) May also want to look at less tangible outcomes. What other measures/metrics might we use to assess the success of the campaign, besides the total funds raised? o o o o o o o o o o o o. Cost per redemption ($) = coupon face amount + redemption charges. Company agrees to sell their product at a discount of 50%-90% Campaign runs for 24 hours, and must meet minimum quota of buyers.
