MKT 300 Lecture Notes - Lecture 1: Psychographic, Monopolistic Competition, The Keg
Document Summary
Weeks 1-2: review and extend relevant concepts from mkt100. Cover metrics that help assess the current/future situation for the company. Swot o o o o o o o o o. What tools do we have for this organization. Technological: research, inventions and innovations, it, internet, energy costs, etc. Environmental: resource availability, waste, by-products and environmental impact, etc. Economic: interest rates, government spending, unemployment, taxation, exchange rates, etc. Political: regulations, trade policies, political stability, safety regulations, etc. Legal: employment laws, contract laws, trade unions, consumer protection. Monopoly (no competition): where there is a single supplier who has control over price, quality and supply. Oligopoly: a market dominated by a few suppliers that require very large investments in equipment or technology. Perfect competition: when many suppliers sell essentially the same product. Monopolistic competition: many suppliers with a variety of a product, each of which has a small market share. Competition: it all starts with defining the industry.
