MKT 100 Lecture Notes - Lecture 7: Joe Fresh, Habitat, Swot Analysis

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Yanina Chevtchouk

Document Summary

Learn about macro and micro environment before swot to analyze a situation. Strengths and weaknesses: internal factors in the company, only effect its operations - specific to the 1 company - no application to other companys. Information about the strenghts and weaknesses come from the microenvironment and the 4cs. Factors classified as a sw? in management, capabilities and/or resources. Management: experience of the company in a particular product category or global market. Can include the knowledge and skills the company has gained through its track record or through its senior management team to be successful in its current market or to be able to expand into a new market. Visionary leadership - to see future opportunities- can be a key strength and speaks to the personality of the ceo. Steve jobs is a perfectionist who valued design over everything else - it was his vision and caused great success.