MKT 100 Lecture Notes - Lecture 2: Swot Analysis, Cash Cow, Making Money

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Can allow companies to expand using market strategy. Via we are people movers rather than just railroad, allows them to expand the business. By issuing limited editions, allows customers to benefit from their product more. Straight to the point, limited number of goals. Given the information no communication just information being fed to you. Social media allows people to communicate and allow relation ships to be built and information to be shared. You can compare with urself or with other competing firms. Growing fast but the market share is low. Or can keep it so they buy different products / strategies. Introducing a sale to a store to attract customers. Going to new market with an existing product. Allows u to tap into different markets by opening stores in new countries. This market may not exist and need to be built or not served yet.