MKT 100 Lecture 11: Week 11

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Paul Gillespie

Document Summary

Good distribution = critical to marketing success. Distribution channels, supply chains + logistics are related. Direct = manufacturer consumer ( tiger direct, avon) Indirect =manufacturer retailer consumer (ford, coca- Indirect = manufacturer wholesaler retailer consumer (cadbury) Push = commission from manufacturer = sales people (retailer ) goes. Pull = ads, social media and displays, from manufacturer bring after consumer consumer into retailer. Factory consumer (3 transactions per factory, 1 to each consumer) Factory store consumer (1 transaction for factory to store 1 transaction for store to consumer) Buying purchase goods for release to other intermediaries or. Risk taking own inventory that can become out-dated. Promotion promote products to attract consumers. Physical distribution transport goods to point of purchase. Risk taking maintain inventory and protect goods. Gather info share competitive intelligence about customer or other channel members. Financing extend credit and other financial services to consumers. Computer to computer exchange of business documents from retailer to vendor and back.