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MKT 100 Lecture Notes - Swot Analysis

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copperbee918
24 Apr 2012
School
Ryerson University
Department
Marketing
Course
MKT 100
Professor
Caitlin Smith

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To create successful new​ products, a company must​ _______.

A. obtain successful products through acquisitions instead of doing internal development
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The new product development process usually starts with ________.
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C) concept development
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Which of the following is a characteristic of products produced by multinational corporations?
 
 
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