MKT 100 Lecture 10: 501ess.docx

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Marla Spergel

Document Summary

Assignment: write an essay on one (and only one) of the suggested topics listed below (on p. 2), or on a topic of your own invention. Note: you may also write on a topic of your own. Length and format: approximately 7-10 pages (not including a bibliography page, if you use one). Papers must be submitted to turnitin. com (through the course blackboard site). Papers submitted after the due date will lose 3% per day. Please do not use any sources other than the course readings relevant to your topic. Any standard scholarly format of citations is acceptable, provided that it is used consistently throughout your paper. Any direct or indirect quotations should have citations. The purpose of citations is to give credit to any other people whose words or ideas you are using. (if you don"t give credit and instead present their words or ideas as your own, that is plagiarism.