MKT 100 Lecture Notes - Lecture 4: Candela, List Of Countries' Copyright Lengths, Masculinity

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

They start a whole new the majority of the population business and a whole new product line. It"s more difficult because they need more investments. The ceo is in the us, the cmo is in china, etc. Individualism/ creationism: the extent to which cultural values the welfare of the individual versus that of the group. Power distance: how many people embrace uncertainty. Depends on the product and market that is being targeted. Need to adjust products to be successful. Sell a standard product but change the selling strategy. Culture, language, education, religious attitudes, and social values. Crest model can be applied to the external and international product. Uncertainty avoidance: whether an environment and the people of the country are masculine or feminine. Feminine: usually focuses on the quality of life, work-life balance. Time orientation: the focus of people on a country.