MKT 100 Lecture Notes - Lecture 5: 7 For All Mankind, Business Marketing, Carbon Footprint

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Thomas Barbiero

Document Summary

B2b marketing refers to process of buying & selling goods/services to be used in prod"n of other goods/ services, for consumption by the buying organization, or for resale by wholesalers and retailers. Therefore, b2b marketing involves manufacturers, wholesalers, retailers, and service firms that market goods and services to other businesses but not to the ultimate consumer. Many firms find it more productive to focus their efforts on key industries or market segments rather than on ultimate consumers. The 4 organizations involved in b2b are: manufacturers & producers buy raw materials/ parts that allow them to manufacture their own goods. Ibm providing consulting services to design the volkswagen group"s system. Ibm needs a host of b2b products (like. For instance, wholesalers and distributors buy jeans from 7 for all mankind and sell them to retailers (a b2b transaction), and retailers in turn resell those same jeans to the ultimate consumer (a b2c transaction).