MKT 100 Lecture Notes - Lecture 8: Themarker, The Younger Generation, Restaurant Rating

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Gennadi Gevorgyan

Document Summary

This exercise focuses on how companies segment, target and position a brand within a market to reflect the alignment of the features and benefits of its products/services with the characteristics of its target markets. Eg: the specifics of the website accessed or d2l background provided: the submission includes only the names of group members present in class and contributing actively to the submission. The submission excludes the names of group members either not present or not contributing: point form is allowed. The assignment box closes automatically and precisely on the hour: only one member per group makes the electronic submission on behalf of the group, the file format for the submission is as follows: Wk8xxxx(first initial and last name of submitter;(eg: wk8mfoster) The marker is well aware of the time restriction on. Completion of this activity and will assess accordingly. The following provides direction for how to complete your group submission successfully.