MKT 100 Lecture Notes - Lecture 54: Taco Bell, Inflectional Phrase, Abraham Maslow

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

In addition to the numerous communities and web sites, aggregators like thecomplaintstation. com offer a central repository for consumer complaints, with pages dedicated to specific companies. Thevault. com creates a forum for current and previous employees to share their insider views of a company. The consumer decision process can be infl uenced by several factors, as illustrated in exhibit 5. 7. First are the elements of the marketing mix, which we discuss throughout this book. Second are psychological factors, which are infl uences internal to the customer, such as motives, attitudes, perception, and learning. Third, social factors, such as family, reference groups, and culture, also infl uence the decision process. Fourth, there are situational factors, such as the specifi c purchase, a particular shopping situation, or the time of day, that affect the decision process. Every decision people make as consumers will take them through some form of the consumer decision process.