MKT 100 Lecture Notes - Lecture 2: Critical Success Factor, Retail, Profit Margin

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Anthony Bonato

Document Summary

Constantly need to brand ex= tim hortons drink. Set of (cid:271)usi(cid:374)ess pra(cid:272)ti(cid:272)es desig(cid:374)ed to pla(cid:374) for a(cid:374)d prese(cid:374)t a(cid:374) orga(cid:374)izatio(cid:374)"s produ(cid:272)ts a(cid:374)d ser(cid:448)i(cid:272)es i(cid:374) ways that build effective customer relationships. It"s al(cid:449)ays (cid:272)heaper to (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)ate (cid:449)ith repetiti(cid:448)e relatio(cid:374)ship. Selling aspects of marketing bill boards in downtown toronto. Purpose of building long term relationships profitability. Price is everything the buyer gives up in exchange for the product. Females and males see things differently women look at minute factors so they put women products in front. Study shows that when people walk into a retail store, they go to the right; they go to the left if they have something specific to buy that they know is on the left. Google never forgets, info is still there easier for marketer. B2b business to business (5%) ex: walmart. B2c go to market and buy something.