MKT 100 Lecture Notes - Lecture 1: Chocolate Cake, Canadian Bar Association, X 2000

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Katie Lebel

Document Summary

Used to des(cid:272)ri(cid:271)e (cid:272)ha(cid:374)ges i(cid:374) : size of market (dollars or percent, revenue (dollars, units sold (number, costs (dollars, market share (percent) Proportion = decimal (part of the whole or 1) Percent change = . 333 x 100 = 33. 3% increase. Percent change = -. 5 x 100 = -50% decrease. In 2010 sam sold ,000 worth of basketballs. From 2010 to 2011 there was a 50% increase in his business. Jane sold ,000 worth of gift baskets in 2013. This represented a 50% decrease over what she sold the previous year. Examples: the revenue for organic tomatoes among ontario farmers has increased from . 5 million in 2010 to . 5 million now. Old amount: new home construction has always been a significant part of the canadian economy. However, since 2008 there has been a 20% decrease in overall revenue to . 6 billion. 2 (x) = . 6b x (x) x.