MKT 100 Lecture Notes - Lecture 6: Joe Fresh, Woodworking, Adidas

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Katie Lebel

Document Summary

Tools for instructors: learning objectives, annotated chapter outline with instructor"s notes/teaching tips, answers to end of chapter learning aids. Both companies offer a variety of product lines using different marketing tactics. Nike has used sponsorship featuring top athletes such as michael. Not to be outdone, adidas has enlisted young sports stars such as. Each company uses different marketing strategies to win share, but nike leads at. Many students will own products by nike or adidas and have strong preferences for them. There are many ways to direct this discussion, but remember to focus on creating value for customers as well as the. Ask students: what competitive advantage(s) do companies such as. For nike, their competitive advantages revolve around their strong brand, technological break- throughs and a strong customer base of very loyal customers. For starbucks, they reach and appeal to customers that want a coffee-drinking experience and customers are willing to pay a lot for this.