MKT 100 Lecture Notes - Lecture 1: International Standard Book Number, Loyalty Program, Voice Of The Customer

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

Metric quizzes on d2l 10% overall. Print textbook + ebook + connect with smartbook package isbn: 1259105040 (optional) ebook + connect with smartbook digital standalone package isbn: 4 ps: product, place (deliver) , promotion, price. Value before it was more important to produce something but now value is more important. If consumers perceive product is valuable then they will buy it. Persons, services, goods, places, experiences, events, properties, organizations, info. Global markets: easy access to lots of countries ex airplanes. Business markets: deals directly with companies ex. You have to know your consumers needs, wants and demands (purchasing power) Offerings (includes products and services) and brands. Value and satisfaction (not everyone likes cheap. Value is more important) (consumer satisfaction is important because of social media) Supply chain (you must have reliable supply chains) Companies must know consumers wants and create segmentation to build target market. Marketing can be preformed by both individual and organizations.