MKT 100 Lecture Notes - Lecture 2: Research Question

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Pauline Fu

Document Summary

2 nd individual assignment: mini think piece marking rubric (marked out of 100 but worth 10% of your final grade) Research question is clearly stated and appropriate given the scope of the essay. Research question is stated, but vague or inappropriate to the scope of the paper. Rationale for the importance of the topic rationale for the relevance of the topic is given, but it could be to hrm. The introduction clearly identifies what will be discussed in the essay. stronger. The introduction as a whole is somewhat ineffective (i. e. too vague, too brief or overly detailed). Little rationale for the importance of the topic is given. The research question is inappropriate given the scope of the essay. A research question is stated but no rationale is provided justifying the relevance of the question. The introduction as ineffective (i. e. too vague, too a whole is ineffective. brief or overly detailed).