MKT 100 Lecture Notes - Lecture 10: Google Play, Blackberry World, Competitive Intelligence

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Steven Chuang

Document Summary

Mkt lecture 10: all activities required to get the right product to the right product to the right customer when that customer wants it. 4 producers x 4 buyers = 16 contacts: indirect marketing channels. Quicker response to changes in marketing mix. Don"t have to look for suitable middleman. Less need for producer to have a sale presence. Transactional function: buying: purchase: purchase goods for resale to other intermediaries or consumers, risk taking: own inventory that can become outdated, promotion: promote products to attract consumers, selling: transact with potential consumers. Logistical function: physical distribution: transport goods to point of purchase, risk taking: maintain inventory and protect goods. Facilitating function: gather information: share competitive intelligence about customers or other channel members, financing: extend credit card and other financial services to consumers. A lot of less well known ones: direct. Half of 45,000 monthly donors from street canvassers.