MKT 100 Lecture Notes - Lecture 2: Fixed Cost, Brand Awareness, Income Statement

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Hamed Mehrabi

Document Summary

Which of the following requirements for a value-driven firm does nutrieat exemplify: sharing supplier information, balancing benefits with costs, building competitor relationships, social media marketing, gathering customer feedback. Chapter 2 & 3: situation analysis: developing marketing strategies. Describe the elements of a marketing plan. Analyze a marketing situation using a swot analysis. Explain how a firm chooses what consumer group(s) to pursue with its marketing efforts. Outline the implementation of the marketing mix as a means to increase customer value. A marketing strategy identifies: a firm"s target market(s), a related marketing mix the four ps, and the bases upon which the firm plans to build a sustainable competitive advantage. The marketing plan should be a written plan yet many companies do not write it down. Answer: firms don"t want to take the time to write it down again and again as it keeps changing.