MKT 100 Lecture 11: Chapter 14 - Integrated Marketing Communication

• School: Ryerson University
• Department: Marketing
• Course: MKT 100
• Professor: Laila Rohani

Document Summary

How consumers perceive communication receivers decode differently senders adjust messages according to the medium receivers" traits. Wednesday, april 1, 2015 electronic media - internet blogs, text messages, social media. Extremely effective at creating awareness and generating interest. Personal selling some products require the help of a salesperson more expensive than other forms of promotion salespeople can add significant value, which makes the expense worth it. Sales promotion can be aimed at both end user consumers or channel members used in conjunction with other forms of imc can be used for both short-term and long-term objectives. Direct marketing personal selling direct mail/email catalogue direct r ponse tv kiosk. Wednesday, april 1, 2015 one of the fastest- growing forms of retailing with billion in annual sales four designing characteristics: targeted motivates an action measurable can provide information for a marketing database.