MHR 841 Lecture Notes - Lecture 2: Espn Bottomline, Decision-Making, Balanced Scorecard

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Mission: the organization"s reason for existence, describes the organization"s vision, its shared values and its reason for being and competitors what the organization stands for and what it"s trying to achieve outcomes the organization is trying to achieve. Innovation and change: pertain to the internal flexibility and readiness to adapt to unexpected changes in the environment. Innovation goals are often defined in terms of the development of specific new services, products, or production processes: productivity, successful organizations use a carefully balanced set of operative goals. Innovative and change goals are increasingly important, even though they may initially cause a decrease in profits: employee development goals are critical for helping to maintain a motivated committed workforce. Miles and snow"s strategy typology: prospector strategy innovate, take risks, seek opportunities, grow, defender strategy stability, retrenchment, analyzer strategy innovate but maintain stability, reactor strategy react to threats and opportunities.

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