LAW 525 Lecture 8: LAW525 WEEK 8 MAR13TH
8 Apr 2017
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Document Summary
Information to be included about franchise offer: 7. 75 minutes, 30 questions (class 1-8 focusing on 5-8), multiple choice, t/f, short answer. Franchises & the law: established brand with consistency & the quality of product to be. Consumer pov provided: a familiarity and comfort level of knowing the product/service will be generally delivered on the same level. Franchisor (owner) has set down methodology/procedures of how you cook a burger, how it gets served, etc: guarantee of good livelihood, better pricing (volume discount) the more the franchisor buys, the less it costs. Business pov: media name recognition (franchisor markets the name, franchisor has a master plan that all you have to do is follow it (buying equipment, finding location etc. ) People buying franchises today are the consumers (negotiations) with large operations of inequality & disclosure issues. Franchisors have a lot of power and franchisees tend to be individuals.
