ITM 350 Lecture Notes - Lecture 6: Enterprise Resource Planning, Domain Name Registry, Search Engine Optimization

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 350
• Professor: Franklyn Prescod

Document Summary

Also called customer intelligence: customer intelligence is the use of crm applications to explore data to identify relevant customer information, strategic decision making. Data analysis often identifies areas requiring change e. g. cost- reduction initiatives or product or service delivery: implementation. This may involve change in the methods by which information is delivered to customers, modification of marketing campaigns, revisions to the online store, or numerous other possibilities: crm may be used within a business intelligence (bi) application. Bi is broader in scope and has a different focus to crm. Crm applications are becoming offerings within bi applications. Improved marketing planning, sales forecasting, competitor intelligence, trend analysis and performance analysis: sales goals. Sfa is the process of simplifying sales in the field and the integration of sales activity into the corporate information structure. Some of the leading crm application providers have evolved from. Sfa providers in the past: service goals.