ITM 102 Lecture Notes - Lecture 1: Social Software, Smartwatch, Place Shifting
27 Nov 2017
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Document Summary
* mobile digital platform is increasingly more popular. * systems used to improve customer experience, respond to customer demand, reduce inventories, etc. * big data & internet of things (iot) [smart watch, smart tv] * mobile digital platform (social media, mobile apps) * online collaboration & social networking software (skype) * internet has drastically reduced costs of operating on global scale. * significant business relationships are digitally enabled & mediated. * core business processes are accomplished through digital networks. * digital firms offer greater flexibility in organization & management. * ability to implement corporate strategies & achieve corporate goals. * firms invest heavily in information systems to achieve 6 strategic business objectives. Survival (necessity of business due to industry level changes) * improvement of efficiency to attain higher profitability. * information systems, technology an important tool in achieving greater efficiency & productivity. * serving customers well leads them to return, increasing revenue & profits.
