ITM 102 Lecture Notes - Lecture 7: Hierarchical Database Model, Customer Relationship Management, Database Model

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: unavailable

Document Summary

Fine granularity: data or information that contains a great amount of detail. Data: raw facts that describe the characteristics of an event. Information: data converted into a meaningful and useful context. Granularities: refers to the extent of detail within the data and information. Transactional data: all the data contained within a single business process or unit of work, and its primary purpose is to support performing daily operational tasks. Analytical information: all organizational information, and its primary purpose is to support the performance of higher-level analysis tasks. Real-time system: provides real-time transactional data and/or real-time analytical information in response to query requests. Product statistics, sales projections, future growth, trends: accuracy, completeness, consistency, uniqueness, timeliness. Bad data or information can cause serious business ramifications such as: inability to accurately track customers, which affects customer relationship management (crm) and supply chain management (scm)