ITM 102 Lecture Notes - Lecture 4: Dow Corning, Customer Experience, Production Planning

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 102
• Professor: Shi Kui Wu

Document Summary

Use frameworks and concepts learned in class if applicable. Why arguments to justify importance of the identified issues and their causes. How arguments to justify the solutions that you recommend. Remember that there is no one right answer . Case 1: running the business from the palm of your hand. Applications: email, messaging, social networking, and salesforce management. Business functions supported: directly (collaboration, communications, location- based services), indirectly (sales, marketing, hr, logistics, etc. ) Roles and impacts: communicate & collaborate wherever, access & receive instant data/info, make better & faster decisions. E. g. insurance companies, real estate agents, journalists, farmers. One company deploying iphones has said, the iphone is not a game changer, it"s an industry changer. It changes the way that you can interact with your customers and with your suppliers. discuss the implications of this statement. Management: job tasks, procedures, data entry, info access/tracking. Technology: hardware (pcs, scanners, vehicles), software, networks. Targeted markets (young customers; electronic & hybrid)