ITM 100 Lecture Notes - Lecture 10: Micropayment, Main Source, Mobile Commerce

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Bob Hudyma

Document Summary

Advertising revenue model an e-commerce revenue model in which a web site generates revenue by attracting a large audience. Affiliate revenue model an e-commerce revenue model in which a web sites are paid as affiliates for sending their visitors to other sites in return for a referral fee. Behavioural targeting tracking the click-streams (history of clicking behaviour) of individuals across multiple web sites for the purpose of understanding their interests and intentions and exposing them to advertisements that are uniquely suited to their interests. Business-to-business (b2b) electronic sales of goods and services among businesses. Business-to-consumer (b2c) electronic retailing of products and services directly to individual consumers. Co-location web site hosting in which a firm purchases or rents a physical server computer at a hosting company"s location in order to operate a web site. Consumer-to-consumer (c2c) form of electronic commerce in which consumers sell goods and services electronically to other consumers.