ITM 100 Lecture Notes - Lecture 4: Carpal Tunnel, Educational Technology, Personal Information Protection And Electronic Documents Act

• School: Ryerson University
• Department: Information Technology Management
• Course: ITM 100
• Professor: Xiao Ping Zhang

Document Summary

Class 4: social, ethical, and legal issues in the digital firm. Online activity is tracked and ads are displayed depending on your activity. Behavioural targeting: allows businesses and organizations to more precisely target desired demographics. Google uses tracking files to monitor user activity on thousands of sites; businesses monitor activity on their own sites to better understand customers. Demonstrates its role in organizing and distributing information. Illustrated ethical questions inherent in online information gathering. Increased use of behavioural targeting has drawn attention of parliament and office of. In u. s: the national security agency keeps phone and email logs, and uses facebook to create maps of social connections. The relationship between ethical, social, and political issues in an information society. More organizations depend on computer systems for critical operations. Organizations can easily maintain detailed databases on individuals. Companies can analyze vast quantities of data gathered on individuals to develop detailed profiles of individual behaviour.