HTL 701 Lecture Notes - Lecture 7: Clinton Foundation, Hamburger University, Sweatshop
Document Summary
Editor at national post, author of 10 books. Be aware that you"re a brand; your personal image. Brand suicide: lance armstrong cheated and lied about his success; he"s a fraud/hoax and built his image on a lie. Rebrand: clinton foundation the philanthropist with money laundering. Changing course: green peace with catching dolphins, hj hinds, developed corporate responsibility with a million free product launch and became proactive and was recognized for creating dolphin free tuna. The oil sands and scar sands with the whole industry not understanding that it"s not a environmental picture. It became geo-political where different countries were chiming in. Creating hamburger university, bringing the chain into russia and training them about customer service. Taiwan manufacturing with 20 to 30 suicides per month with children working there overtime and being treated unfairly. Nike took 1 week to respond to the problems with the sweat shop.