HTI 746 Lecture 2: HTI746 WEEK 2 LAB 09-16-2015

• School: Ryerson University
• Department: Hospitality and Tourism Management
• Course: HTI 746
• Professor: Norman Shaw

Document Summary

Look at the about us section to identify its purpose. Organization (dmo), it"s main objective is to get tourists to go to the geographical area. It"s a portal (gateway) saying: come to vegas and i"ll help you book. No law indicating the use of the word official; it"s a marketing hype. Important to get the reach from all parts of the world. The following is what search engines look for via artificial intelligence and ranks it: Components: clear, target market, what"s offered, purpose of website, look & feel, navigation, useful links, relevant content (keyword) pg.