HTT 303 Lecture Notes - Lecture 10: Market Intelligence, Dynamic Packaging, Orbitz

• School: Ryerson University
• Department: Hospitality/Tourism
• Course: HTT 303
• Professor: daniel guttentag

Document Summary

Conduct business over the internet, rather than in physical locations. Despite (cid:272)o(cid:374)(cid:272)e(cid:374)tratio(cid:374), also : regional: hotel de, curated: mr and mrs. smith. Flash sales: groupon: mobile, social media: snaptravel. Expedia 2015: bookings: billion, revenues: . 6 billion. 2015 marketing expenditure: . 8 billion - priceline. com, million marriott. Nonopaque: brand known at time of purchase: expedia, hotels. com, travelocity. Opaque: brand unknown at time of purchase: hotwire, priceline. com. Arrangement: merchant model: purchase rooms and mark up, net rate based merchant model: no risk, agency model: earn commission (15-20%), customer may pay on departure. Hotels a(cid:374)d otas (cid:373)ake distri(cid:271)utio(cid:374) agree(cid:373)e(cid:374)ts : more common now, compensation, availability, price parity. Hotel pro(cid:448)ides ota (cid:449)ith (cid:272)o(cid:374)te(cid:374)t, a(cid:272)(cid:272)ess to a(cid:448)aila(cid:271)ilit(cid:455)/rates through ota (cid:862)e(cid:454)tra(cid:374)et(cid:863) or automated through (cid:862)dire(cid:272)t (cid:272)o(cid:374)(cid:374)e(cid:272)t(cid:863) (cid:449)ith cr or other (cid:272)ha(cid:374)(cid:374)el (cid:373)a(cid:374)ager s(cid:455)ste(cid:373) Search multiple sites (mostly otas) to compare prices. Charge suppliers based on ppc: uncertain conversion. Self-book, price shopping, potential cost savings, convenience, immediacy, dynamic packaging.