HTT 303 Lecture Notes - Lecture 7: International Air Transport Association, Franchising, Trans World Airlines
20 Apr 2018
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Htt303 week 7 gds, channel behaviour, and timeshares. Initially airline tickets done by hand with single or multiple notebooks, then chalk boards and other boards, even marbles. But still took hours and a dozen people. Collaboration with ibm, early 1960s introduction of sabre. Sabre (semi-automated business research environment: be(cid:272)a(cid:373)e (cid:449)orld"s largest (cid:272)i(cid:448)il data pro(cid:272)essi(cid:374)g syste(cid:373) Often seen as first computer booking system, but actually preceded by reservec: now air canada. Other systems followed: delta, united, trans world airlines. 1976: united began offering its system to travel agents. In same year, british airways launched multi-access system for several airlines. Owner airlines displayed their own flights first (screen bias: manipulating the results. Not just airlines but: hotels, rental cars, cruises. Sign up fee: annual maintenance fees, booking fees per reservation. To (cid:272)o(cid:374)(cid:374)e(cid:272)t (cid:373)ultiple cr s (cid:449)ith (cid:373)ultiple gd s (cid:862)s(cid:449)it(cid:272)h(cid:863) (cid:373)e(cid:272)ha(cid:374)is(cid:373) de(cid:448)eloped to pro(cid:448)ide si(cid:374)gle interface. Pegasus developed thisco, then bought wizcom: amadeus, sabre, travelport.
