GCM 130 Lecture Notes - Lecture 1: Pro Bono, William Addison Dwiggins, Graphic Design
25 Apr 2016
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Document Summary
Graphic design: also known as communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Form of communication can be physical or virtual, and many include images, words, or graphic forms. Megg"s speaks about zeitgeist (no literal translation) meaning the spirt of the times . The term graphic design is attributed to william addison dwiggins. Graphic design provided a structural order and more visual form to printed communication. Largely an anonymous tradition- many great designs have never recognized the people that created them. Graphic design provides a visual image that is: visually striking, intellectually stimulating, deeply genuine, example: apple has done all 3. People working there are really devoted to apple which proves they are deeply genuine. Informs us a good poster will make you walk by it and buy what it is advertising. Connects us coca cola bottles with customized names.
